Working with performing artist Haley Smalls, we aimed to create a brand for her clothing apparel that would connect with her followers.
Through numerous explorations, we have ultimately chosen a mark that would best reflect the words – elegant simplicity.
Like most iconic brands, the logomark is a strong recognizable symbol that will be memorable to the competitive market.
Finally, we settled on ‘Trade Gothic’ for the wordmark, a sans-serif font that complements the logomark overall completing the lockup.
Haley Smalls is a singer, songwriter, and engineer with a classically trained voice, distinctive mainstream sound and noticeable R&B influence. Most say this makes her one of the most intriguing up and coming young artists out of Toronto, Canada. Over the last 4 years, Haley has benefitted greatly from the development that came working alongside Megaman, (Drake, Lil Wayne, Birdman, Tyga, Bow Wow, Yo Gotti) a producer that spent time catering to her musical strengths.
