The goal for Carabella is to create a symbol that would reflect its name.
The name is composed of two words; ‘cara’ which means ‘face’, and ‘bella’ which means ‘beauty’. It is also a homage to the jellyfish ‘Carabela Portuguesa’.
We proceed to explore various concepts based on additional keywords derived from the name.
The logo is created in a way that the logomark and logotype can stand alone as a mark that can be used on labeling and embroidery.
The logotype is created using a customized ‘FF Dax Pro’.
It is also created in a way that it can be used as a standalone wordmark.
“ Exceptional! Thank you very much for everything, really, they are a machine! ”
– Álvaro Serrano, Carabella
