The goal was to create a logo for an identity that will be recognizable to the general public that feels familiar to the old Black Bottom neighbourhood in Detroit.
The logomark is created using a set of geometric grids(golden ratio) to have a timeless look. It is based on the divisions of the old Black Bottom neighbourhood symbolizing the bisection of Gratiot Avenue.
We also created a custom wordmark that reflects the logomark.
It is designed dynamically to have the potential to expand for a wide variety of wear in the future.
“ I was looking for a creative but professional designer who would be able to implement my vision into my company’s brand identity goal. I found that and much more with Albert and Quaint Creative.
His ability to guide me through the entire process and actualize my vision made him a joy to work with. I am extremely happy with the final product and the fact that it was completed ahead of schedule. I will be using their services for any future projects I have and will be recommending them to anyone in need of great business to work with on creating a brand identity. ”
– Ramsey Beard, CEO, Black Bottom Socks
